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Two of the biggest shopping days of the year are upon us, Black Friday and Cyber Monday, are fast approaching, and given the various challenges we have experienced in 2020, every brand will be looking to maximize their sales results during this crucial holiday period. Have you mapped out which campaigns you will be targeting as yet? And if you are an entrepreneur or retailer, have you checked all the key elements of your website, and ensured that you have everything in place.

2020 Black Friday Exception

This year has been very different. In many ways, it’s been a strange kind of different. And in some instances, it’s been a good kind of different. One key change and a good one in our opinion have been how retailers are hosting their Black Friday and Cyber Monday sales.

There has been an interesting trend that we have noticed, many retailers aren’t waiting until Black Friday to run some of their biggest promotions of the year. Truth be told, the deals have already starting to trickle in right now, with Nordstrom Rack’s massive Kate Spade sale currently occupying our minds, this has been a welcome development as it has given us (a break from all the election news this week). Kate Spade’s sales typically tend to be very good and this latest sale is a prime example.

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Please note, these pre-Black Friday handbag deals that we’re seeing at Nordstrom Rack right now are truly unexpected and jaw-droppingly good, so good you can score a Kate Spade tote %80 off retail price. If you have been an avid Kate Spade fan in recent times, you’ll be aware that the brand’s surprise sales tend to offer discounts up to %75, which means these %80 off deals are the steepest yet.

That said, if you want to get your holiday shopping started, or want to ease your mind with some much needed retail therapy, Nordstrom Rack’s and a lot of other retailers are giving you the chance to get some amazing stuff for really good prices and to help, in your shopping experience we have come up with a few handy tips to make the most of the Black Friday.

Follow these easy steps to get the most of this Black Friday

1. Start early

As we have mentioned already, deals are kicking off early and to get a piece of the action, you need to get organised. Do as much research as you can between now and Black Friday, and if you find something you feel is a good deal, go for it. Keep an eye on trends as well, some retailers might present last year’s model as a good deal when in fact a newer model is selling for a similar price. Keep in mind, a bad product is a bad deal no matter how cheap it is, and being knowledgeable about the items you want to buy will help you avoid disappointment after buying a product because of loud advertising for iffy deals. Shoppers who do all their purchasing before Black Friday are more likely to find items on their lists in stock and have the best chance of getting their purchases shipped in a timely fashion.

2- Plan Where You Want to Shop

Knowing when the stores are having their sales helps you when it comes to comparing prices on the things that you want to buy. This will allow you to come up with a strategy as to where to shop first. By prioritizing the stores you don’t want to miss one, you won’t miss a good deal. Lockdown restrictions and social distancing measures need to be taken into account if you intend on hitting the high street on Black Friday. Go Check out your favourite shops beforehand to see if there are any early deals on offer or indicators that certain items will be getting reduced nearer the time.

3- Make a list to avoid buyer’s remorse

Preparation helps in avoiding impulse purchases that you may regret later. Make a list of all the things intend to buy and set a budget. If you have specific items in mind, make a note of their regular prices so that you don’t get caught up in the Black Friday excitement.

4- Use your coupons in the right order

Many people use coupons from websites such as Slickdeals. If you have more multiple coupons, make sure you use them wisely. For instance, say you have a $10 voucher and a 20% off coupon. Use the 20% off first to get the most money off the larger amount, and then use the $10 voucher to get extra savings.

5- Use Slickdeals to save more money

Slickdeals has coupons and vouchers that offer up to %50 off certain brands and especially some very generous ones for Nordstrom Rack Black Friday Deals. It is worth your while to make use of these deals as over time they add up to significant savings

6- Keep an eye out for additional delivery charges

If you can pick-up in-store for free, it may be worth considering this option. Alternatively, if you’re purchasing big bulky items – make sure you check out delivery charges beforehand, this tends to increase the total price significantly.

7- Know your clothing sizes before shopping

This is especially more relevant after the lengthy period of lockdown time spent in leisurewear. By checking your size, you’ll reduce the risk of purchases that don’t fit and then need to be returned.

8- Stick to your budget

Before you buy, think about how much you can afford to spend during this holiday period and try not to catch sales fever where you covet every deal you see – it can be highly contagious and be very costly in the long run.

We hope you find these tips helpful as you tackle your Black Friday shopping.