In the Internet age, it is difficult for businesses to distinguish themselves from the crowd. Even the best oral surgery practices may find it challenging to attract new business through internet searches. Thomas Ocheltree, a prominent oral surgeon from Bloomington, Illinois, details the ways in which dental offices can increase their reputation and their client base through the use of SEO or search engine optimization.
What is SEO?
SEO is the practice of including important keywords in the content of your website. It also means optimizing your website’s metadata to include a description of your business and the most important keywords. When your SEO is optimized, you will find that searching for your business becomes much easier. The goal is to appear on the top page of Google and other search engines.
Don’t be fooled into thinking that SEO stops at including massive lists of keywords. This strategy may have worked in the early days of search engines, but today it is frowned upon. In today’s competitive search environment, search engines mark these websites down and drive far less traffic their way. It is crucial that SEO phrases be integrated into the content of the website and into your metadata. You may want to hire a dedicated SEO writer to optimize your website for the best possible results.
If you are planning to optimize your oral surgery office’s website for SEO on your own, follow these easy guidelines. If you don’t see results with these tips, you may want to consult an expert in SEO.
Choosing keywords and key phrases are one of the most challenging parts of SEO. You will want to sit down and think of all of the phrases your potential patients might want to search before they find your business. “Oral surgery” in your location is a good place to start. You will also want to list the types of surgery that patients might need, including wisdom teeth extraction and dental implants. Different combinations of these keywords and locations will help you create the best possible keywords for your website
It is a good idea to associate your office with its neighborhood as well as the city or town. For example, if your office is located near a mall, use the mall’s name in your keyword. That will help people who are looking for a convenient practice find your business.
When you are looking for good keywords, search for your local competitor’s website. Use their keywords as suggestions for your own. Your goal should be to build a better website using similar keywords so that your site will come up first in search engine listings.
Thomas Ocheltree Recommends Keeping it Fresh
Many small businesses make the mistake of neglecting their websites. Looking at a website like it is merely a digital business card will not help you in terms of SEO. Your website needs to be regularly updated with fresh and interesting content. For example, an oral surgeon’s website can include pre-operative instructions, articles about each type of surgery provided by the office, and other topics related to oral surgery. If you don’t have time to write these articles yourself, consider having a service write them for you.
Pay Attention to Online Directories
It is important that you add your business to Apple Maps Connect, Google My Business, Yelp, Facebook, and other directories. If your business is on Apple Maps or Google Maps, your patients will be able to locate it on a map on their phone or computer and decide whether your location is convenient. If your business is on Yelp, you will be able to receive community reviews. Again, if you can’t keep up with responding to reviews, have someone do it for you.
Another important way to increase SEO is to place links to your website on other sites. Guest posts and forum posts are great ways to do this. Writing articles for your local newspapers and being featured on television are other important methods.
Reap the Benefits
When you have fully optimized your website for search engines, you will find that you have