Getting the right workwear for your company is a really important step for any business owner, as it represents the business to your customers and can make or break your professional look. However, it can be a bit of a balancing act, with the need to promote your business not outweighing the comfort of your staff in their tasks.
As a result, there are lots of different things you need to consider when choosing your branded workwear for your business. Here, we’ve put together a handy little guide to help you get it right when it comes to choosing your workwear.
Decide what look you want
The first step in choosing your branded workwear is to decide what sort of look you want for your team and your business. There are lots of different choices out there and it’s key that you match your workwear to your overall business vision.
For example, if your company is built around a relaxed and low-key image, a strict uniform might not follow your overall look. On the other hand, if you’ve built your business with a purely professional outlook, then a mismatch of branded workwear will undermine this.
It’s key to get the right balance between a uniform, a uniform look, and an optional range of clothing, and this post has some more advice in doing this.
Similarly, deciding between embroidered and printed workwear is key. Keep in mind the purpose of the workwear, the colour, and the level of detail you want for your clothing, as these factors will all determine what type you require. This post can give you some more tips.
Keep in mind the tasks at hand
The overall comfort of you and your team is one of the most important factors in choosing your workwear.
We spoke to Stitch Embroidery, specialists in branded workwear, who explained: “The comfort of your employees should be your top priority. If you choose something uncomfortable, poor-fitting and of poor-quality, your team won’t enjoy wearing it, which could result in a reduced productivity level. Once you’ve got a comfortable option, then you can move onto other details.”
You need to make sure that the workwear is appropriate for the tasks regularly performed by your staff, including any dirty work, manual handling, and frequent movement. One of the best ways to ensure this is to ask your employees for their input, as they’re most likely know what will work and what won’t.
Keep it consistent
Ensuring your branded workwear is consistent with the branding of the rest of your company is essential.
Make sure you choose the colors, style of font, logo, and slogans that can be found across your other branding, such as websites or social media profiles, to make sure customers receive a consistent experience of your company.
Ensuring the branding follows the same format across your business will allow people to recognise your business by the branding alone, cementing it in their minds and building up a business identity with your customers.
Similarly, once you have a design in place, try to keep changes to a minimum as this will disrupt your image.
Check out this post for more reasons why branding can benefit your business.