There are numerous aspects to consider while selecting the best email marketing software. Price, dependability, technical support, ease of use, email automation, and integration are all factors to consider. You should send mass emails, segment lists, tailor messaging, and view analytics statistics using email marketing software.
They should, above all, reach users’ primary inboxes without fail. Most importantly, email marketing is about providing the appropriate message to the relevant user at the right moment.
How Does Email Marketing and Email Automation Tools Work?
Email marketing software solutions are programs that help you plan, implement, and track email marketing campaigns. To help you streamline operations, they frequently include email builders, email scheduling options, and campaign automation tools. Furthermore, they provide data and analytics to marketers, allowing them to track critical KPIs and fine-tune their plans.
What Are the Benefits of Email Marketing Platforms?
The goal of email marketing is to do more than pitch an offer. Every time a receiver clicks on your email, it nurtures customer loyalty, creates opportunities, improves sales volume, and brand exposure. Time is consumed by preparing a list, segmenting it into subgroups, sending the emails, and compiling feedback reports when sending bulk emails. Email marketing software eliminates these steps and automates many of the human processes.
It also allows you to split-test campaigns and track ROI using clear metrics. With the solution streaming critical metrics as they happen, you can see how the campaign performs in real-time. This allows you to make changes to the campaign at the same time for a better result.
You’re undercutting the full potential of your email marketing campaign if you don’t use the software. Read on for an in-depth description of email marketing software’s features and benefits to assist you in understanding its specific functionalities. We’ve developed a list of potential challenges you may encounter using this program, and industry trends to keep an eye on. You’ll be able to get the most out of your new investment this way.
What Are The Email Marketing Best Practices?
- Sending a welcome email to clients who sign up for your email list is an important step. This is as important as greeting a client you walks through the door. A simple welcome email makes one feel valued.
- Campaigns, like other parts of marketing, work better when they are current and relevant. Personalization is the first step toward relevance. Personalize your emails in various of ways, from adding the first name to segmenting your readership
- Do not flood your client’s inbox with unnecessary emails. This can be considered spam and will ruin your brand’s image. Send emails only when necessary to keep relations between you and your clients cordial.
List of the best email automation marketing platforms and Multichannel Marketing Software & Tools of 2021:
Autoclose is a good email marketing service software that can connect to a B2B database and generate B2B marketing leads. For those who are not doing an excellent job of managing their project leads. Autoklose assists in task tracking. It saves a significant amount of time that can be spent on other duties that benefit the business. Its design is with enterprises, sales, and marketing in mind. By employing our massive database of clean, certified B2B leads, Autoklose assists you and your teams in *Targeting* the correct prospects. By sending out sequences of highly tailored emails at scale, fine-tuning your campaigns in real-time, and automating your sales process; you can:
- Engage your prospects and convert them into loyal customers;
- Develop your business by organizing your teams, assessing the effectiveness of your campaigns, and more!
AutoKlose is a sales-oriented company. Customized text ‘tags’ and contact classification allow for substantial customization of high-volume communications. It’s a simple to use and well-organized platform that makes it simple to navigate and track your communications. Because opened/replied emails are well-tracked and automated, contact lists and response tracking require little to no upkeep. The tracking tools identify contacts who have interacted with emails, built for both marketing and sales teams.
Sendinblue is one of the best email marketing services that offer a free plan with unlimited contacts. It also comes with 300 daily email newsletters. If you’re serious about developing your email list, their Lite subscription starts at $20 per month. It includes up to 40,000 monthly sends and no daily sending limit.
This free platform is designed to be simple to use and allows you to build email lists. Its ease of use will enable you to quickly create professional-looking templates, welcome emails, and website opt-in forms. Their free package also includes live chat and CRM and one automation workflow for up to 2,000 contacts.
Sendinblue uses machine learning and artificial intelligence to send emails at the optimal time to maximize engagement. This marketing AI is intuitive and will boost client acquisition. You may also see real-time data and generate reports with parameters like open rates, click-through rates, deliverability, and heat maps. Their email automation procedures are one of their best features. These enable you to create bespoke workflows for subscribers based on their actions on the website and in the funnel.
Moosend is a cutting-edge email marketing platform with industry-leading capabilities, advanced marketing automation tools, and an excellent user interface. It allows you to manage various email marketing campaigns and mailing lists. It helps build and deliver eye-catching, responsive newsletters using the built-in campaign editor.
Your marketing efforts can be improved by intelligent email automation, automated marketing tools, customization tags, landing sites, subscription forms, and meaningful campaign reports.
Omnisend takes email marketing to the next level. It integrates it with social networking sites, text, push alerts, Whatsapp, and other channels. In more than 130 countries, its email marketing software is popular among over 40,000 marketers. Omnisend takes eCommerce marketing to greater heights.
Omnisend allows e-commerce businesses to send more relevant messages to visitors across platforms and devices. They achieve this by analyzing user device preferences and website browsing activity depending on any custom triggers you create.
To segment messages more effectively, you can track user behaviors. You can track your website within welcome emails, abandoned cart emails, post-purchase automation series, and autoresponder emails. You may use Omnisend to increase sales by using BigCommerce, Shopify, WooCommerce, and Magento. Or you can use another e-commerce platform. This makes it very important in any email marketing strategy.
JetSend is primarily for developers as a transactional email service software. The goal of this tool is to ensure that developers maintain high rates of deliverability.
It’s a transactional email solution that may be customized to meet your specific requirements. This platform is ideal for users that send over 300,000 emails per month because it includes a dedicated IP address.
The tool’s proprietary IP is specific to each consumer. The provider provides a complete warm-up procedure that walks each user through various stages. The stages include feedback loops, daily transmission restrictions, and critical parameter monitoring. You can use this solution to send transactional SMS in addition to transactional emails to improve client retention rates. You can count on JetSend to deliver your transactional emails to your customers without fail, no matter how many.
Bee is a fantastic MailUp project. It’s a drag-and-drop editor for responsive design emails that comes in both a free and paid version. BEE Free allows you to create mobile-ready newsletter templates quickly and easily. You don’t need an account to use it.
Befree is one of the best free email marketing tools on the market. It’s an excellent option for email marketing for small businesses. The user interface is easy to work with, even for newcomers.
It allows you to create template designs that instantly adjust to smartphone screens, making it ideal for transactional messaging. You also get access to free email marketing, email marketing tips, and a free landing page builder.
7- Carts Guru
Carts Guru is an e-commerce store’s all-in-one marketing automation tool. E-merchants can automate their whole online marketing approach with Carts Guru, distributing messages across numerous channels. There is in-depth customer segmentation, reactive workflows, fully customized email, SMS, and Facebook message templates. You will get an all-in-one dashboard to integrate and analyze all your KPIs are just a few of our features.
All e-merchants will benefit from this. Our powerful marketing automation software will save you time and money regardless of the size of your e-commerce store.
While many email marketing products to choose from, Drip deserves a closer look because of its eCommerce specialization. The company describes itself as an eCommerce customer relationship management platform. It enables smaller independent online retailers to compete with larger online marketplaces by winning loyalty and repeat business.
The Drip platform can analyze and collect data and tailor marketing for clients can assist any business. Its creation was with eCommerce in mind. Drip can analyze sophisticated data from your customers’ browsing habits. It focuses on social media, abandoned carts, sales, and email engagement. You can utilize the software to place tracking tags across all of your digital platforms.
Keap is a cloud-based sales and marketing solution that combines marketing automation and e-commerce functionality into a single package. Keep assists small businesses in a variety of industries with sales and customer experience management. Users can create contact segments, measure customer engagement, send emails, and conduct campaigns. You can create targeted communication prompts based on email opens, clicks, and other factors. Users may also handle e-commerce, from inventory to payments.
You can create online shopping carts, track digital storefront activity, and send quotes, invoices, and receipts. Users can execute analysis on characteristics including emails, campaign performance, and ROI statistics using the system’s reporting and analytics capabilities. On Android and iOS devices, users have access to Keep remotely. It integrates with QuickBooks, SalesForce, Outlook, Gmail, and other programs. Pricing is based on a monthly subscription and includes phone, email, and FAQ assistance.
Maropost is a cloud-based marketing automation platform. It assists B2C businesses in acquiring, engaging, converting prospects and customers across many channels ( social, web business email, mobile). Marketers can construct complicated customer journeys in a matter of minutes, send customized communications, and optimize their efforts. Many parts of Maropost are automated, allowing marketers to focus on more strategic objectives.
The software has native built-in functionality. Functionality like its Mail Transfer Agent engine, which powers the emails sent within the system, doesn’t require data integration. On the other hand, the vendor offers integration with over 500 applications. This includes customer relationship management (CRM) software and eCommerce systems. It’s for firms that have customer and purchase data saved in many solutions. There are various other advantages to using the software, including:
- Improved email marketing best practice
- An easy-to-use interface that requires only a basic understanding of HTML code and free HTML email builder
- Pricing tiers that are scalable and sturdy enough to handle complex requirements
Streak is a CRM that works in tandem with your Gmail inbox to help you keep track of all of your emails. Streak enables you to track multiple activities (such as sales, recruitment, and project management). It allows you to manage distinct client profiles by neatly arranging their necessary contact information, personal details, and related files.
Streak also includes several other productivity-enhancing features, such as mail merge, email tracking, and pre-written templates. To make collaboration inside your firm easier, you may assign tasks, set reminders, and share pipelines.
12- Constant Contact
Since 1995, Constant Contact has been a leader in email marketing. During that time, they’ve grown to become one of the world’s most popular email services, with over 650,000 users.
What sets them apart is the added capabilities. The capabilities include; digital product downloads, event management, appointment scheduling, and social campaigns over time. These, together with automation and periodic newsletters, round out the wide variety of email choices accessible.
Constant Contact has a marketplace with over 400 apps and connectors to meet the needs of most niche products.
Constant Contact is a strategy for small companies, as the company emphasizes on their website. As a result, it’s worthwhile to assess them in these terms. As previously stated, they have enough of the fundamentals covered to satisfy most small firms. If it were that simple, we’d give them a higher rating.
Over 600,000 people all over the world use Mailerlite. They provide tiered pricing depending on the size of your target market.
They’re known for their simple user interface, responsive email designs, and excellent phone and email service 24 hours a day. If you have at least 1,000 email subscribers, you can start with their permanently free subscription.
Mailjet is a Paris-based email marketing firm founded in 2010. You’d expect lightning-fast email services from a company with a name like Mailjet, and they do provide that.
You receive 6,000 email sends per month or 200 email addresses each day for unlimited contacts with their free plan. These features are helpful if you have an extensive mailing list yet only send a few emails daily.
As spammers continue to exploit and harm the sector, respectable businesses find it increasingly difficult to deliver email to inboxes. Spammers may bounce from service to service or even script their sends from server to server. This is because sending an email is simple and inexpensive. ISPs have been obliged to authenticate senders. They create reputations on transmitting IP addresses and domains and conduct checks at the email level to detect criminals.
You must deploy seed lists of subscribers across ISPs to monitor if their email effectively made it to the inbox. This allows email marketers to track inbox placement. They can also fix authentication, reputation, and email issues to determine why their emails go to garbage folders.
InboxAware includes all essential elements for keeping track of your email inbox placement, reputation, and overall deliverability. Seed List Testing – InboxAware’s inbox placement monitoring, built after best practices used by email experts. It enables email marketers to find and circumvent verification barriers and spam traps that block the emails you send.
Deliverability Reporting — InboxAware gives customers a transparent and microscopic view of all their email data. Which they then filter and analyze without having to export into a read-only report. You may customize your dashboard with InboxAware by selecting various reporting widgets and arranging them using simple drag-and-drop features. Their extensive collection of interactive widgets keeps track of your email’s performance across a variety of metrics.
EmailOctopus is a well-known email marketing software platform to make email marketing easier, more intuitive, and more cost-effective than the competition. It has templates that you can change with a drag-and-drop editor, or you may start from scratch with your emails. The app also comes with a landing page builder that covers everything you’ll need to create leads and expand your email list. For agile brands, integrations are a selling point. Many of your existing technologies, such as Shopify, Gravity Forms, and WordPress, readily integrate with EmailOctopus, making it a compelling solution for brands with ambitious goals.
- Create gorgeous landing pages to acquire more subscribers, import existing subscribers and keep growing with customizable forms for your website.
- Start using a pre-designed template and edit it, or start from scratch and create your designs.
- To deliver campaigns, use email automation.
- To segment your subscribers into target audiences, use data and insights.
Both eCommerce firms and creators will benefit from ConverKit. Its friendly layout makes for a wonderful experience, and it’s packed with features. Features include; opt-in forms, landing pages, email workflows, tagging systems, data management, and list segmentation, personalization, automation, and many others. ConvertKit also has functional interfaces with other systems that designers and developers are familiar with, such as Woocommerce, PayPal, Stripe, and WordPress.
- It automates your sales funnel to send material to subscribers regularly, preparing them to purchase.
- You can sell digital products with a solution designed just for creators.
- With Creator Pro, you can change a URL after the email has already been sent.
- Create email marketing campaigns tailored to your specific needs.
- Creating high-quality landing pages and sign-up forms.
Email marketing and Email automation may not receive the same level of attention as some of the more recent marketing channels. It is still an excellent technique to produce likely to convert more consumers for your brand. These email automation platforms can add to a business’s marketing strategy. However, each platform has different strengths and weaknesses. These are dependent on each client’s unique circumstances. Some of these are free, with the option to pay for additional features.