Choosing the right professional to design your website is extremely important. The quality of your website can make a huge difference to your presence on the internet – and consequently on your success. Here are some traits and services held and offered by good web designers.
Some unscrupulous designers take advantage of people who are not familiar with the industry. Don’t fall prey to absurd prices. A good way of figuring out whether the quote you have been given is realistic is to search online for other web designers and get a selection of quotes. Equally, nothing beats asking your peers about their experiences of paying for web design services. Fairness is a welcome trait in any professional – including a professional website designer.
There is nothing more frustrating than getting left in the dark by a designer. Therefore, good communication is an indispensable trait for a web design professional. Look for a designer who can promise you regular updates and consultations during the design process. Keeping communications regular and reciprocal will ensure that your new website is completed to brief and that you get insight into just what your designer is doing. Choosing a web designer local to your area is a good way of ensuring that you can always get in touch with them.
Optimizing your website for search engines like Google is extremely important. Vast quantities of traffic are routed through these colossally popular websites every single day, and your website must rank highly on them.
A good designer, like Craig Murphy of ALT Agency, can design a great-looking website that also ranks highly on search engines. Well-versed web designers optimize metadata, layout, mobile compatibility, and keywords to make your website stand out from the crowd. Search Engine Optimization is ignored at your peril – if nobody can find your website, it doesn’t matter how good it is.
You must have a close look at any prospective website designer’s portfolio. Think about what your website brief is. If a prospective web designer has never worked on anything similar, you should think again about hiring them. A designer who knows your industry’s trends and etiquettes is far more likely to design a good site with the minimum of fuss.
A web designer’s job shouldn’t automatically end when they have delivered their product. Websites are not static or impermeable things: they need maintenance and upgrades to stay secure, relevant, and functional. The best website designers will be able to offer long-lasting maintenance contracts. Getting your website designer to help maintain it is the best way forwards: who better to keep your website running than the person who knows exactly how it was built?
Ideally, website maintenance should occur at least once a quarter and should include consultations about how you can improve your website in line with changing trends in your industry and upgrades consistent with the latest SEO practices, as well as content audits.