In this digital age, every business needs an online presence. This can become an issue for business owners especially who have a limited budget and cannot afford to hire a digital agency or a web developer. Small business owners take up on this task on their own even if they do not possess the required technical knowledge. Luckily, WordPress is a platform that is made for everyone. More advanced users can tweak it accordingly while non-technical users can easily setup their own website without the need to hire a developer.
WordPress used to be a blogging platform similar to blogger but now it has become a fully featured website builder with a massive community. It is one of the most widely used platforms for building websites and majority of the websites are based on WordPress due to its simplicity.
Let’s take a look at some of the reasons why WordPress is the best choice for non-technical business owners.
1. Easy to Use Backend
WordPress has the most simple content management system or backend. It is extremely easy to install and there are tons of tutorials available online. WordPress makes only minor changes to the user interface so the step-by-step guides available can easily guide you through the process.
If you have used Microsoft Office at some point in life then you will find WordPress’s content posting backend extremely easy. You will get used to it within a day and with time you will be able to make advance tweaks as well. Installing a theme or a plugin takes less than 5 minutes with few clicks. There is very little need for HTML coding in WordPress.
2. Small Learning Curve
Customizing and making changes to your theme are also easy. You buy a premium theme from a good rated seller and he/she will provide you a nice set of documentation that enable you to install and customize the theme to your liking.
Compared to other web development platforms, you will need technical knowledge to get a hang of things but not with WordPress. You will need only minimal technical and SEO knowledge to make changes in your theme’s coding.
3. A huge library of themes
WordPress has over 1 million themes available online. There are free and premium themes to choose from. You can use a free theme to learn about WordPress and testing purposes but for the final product it is always better to buy a premium theme. Premium themes are free from coding errors plus they offer extra features. Premium themes are not so expensive either, they fall in the range of $20 to $100.
4. Dozens of plugins available
If you want to add an extra functionality to your website and you are looking to hire a web developer to do it for you then you should stop right there. There are thousands of WordPress plugins available and most of them are free. You will find a plugin for all purposes, even an online store which will save you a good amount of money. There are plugins for Search Engine Optimization, social media, email newsletter and many more.
5. Excellent community support
WordPress has grown immensely in the last 5 to 6 years which has resulted in a large community that is always there for help. If you have any questions regarding WordPress or any other thing related to website building then you can always turn to the community members for help. Premium WordPress themes come with dedicated support so you can expect great after sales service and for everything else there is a large community.
Most users witness similar errors so if you can keep running into a problem then there are high chances that a solution is already available on the web.
6. SEO Optimization is a breeze
When you a build a website, you want it to get noticed so you generate revenue from it. It does not matter if it is a blog that generates revenue from traffic or business that craves the attention of potential buyers, everyone wants the highest ranking on search engines.
Thankfully, WordPress is fully optimized for SEO and all you need is a good SEO plugin to top things off. A premium theme already complies with all SEO techniques and search engines recognize them out of the box.
WordPress is the most cost-effective web development solution available online. Even if you purchase a premium theme, the total cost of setting up your website on WordPress will not exceed more than $300 if you do everything yourself. This cost also includes a domain and a dedicated WordPress Hosting.
WordPress costs 1/3 of what digital agencies or web developers charge to develop a website. In this case, you will not only gain some technical knowledge but also set up your business website in no time.
WordPress is an excellent solution for non-technical business owners if they want to keep the costs down and have an online presence.