Opening an email on your device where we have to scroll sideways to read everything can be annoying. You end up struggling to click on tiny links or view missing bits of content. To save your clients from going through this experience here are a few tips that you will find useful.
1. Create an email with a single column
Email campaigns with many columns in their design can be appealing. It’s important to keep things simple when designing emails for mobile consumers. Because each column is for one topic, a single-column layout is easier to digest. It’s simple to read through the content when these columns are underneath each other.
2. Create brief paragraphs
It’s best if you can use as few words as possible. When an email contains a large amount of text, the reader must scroll to read the entire newsletter. The quantity of scrolling on mobile devices will be higher. As a result, it’s best to keep your writing brief and concise. And, as stated before, place the most crucial material “above the fold”. This is so that your subscribers do not have to scroll to view it. Otherwise, they can miss out on crucial information!
Using fewer graphics also helps to shorten your email design. Keep in mind that while using two columns saves space on a desktop. For example, a photo on the left and text on the right. These columns stack underneath each other on mobile, lengthening your email.
3. Double-check font sizes
Send yourself a test email before sending your email campaign to your subscribers. This way you can see how the fonts look on mobile. On a mobile device, for example, you could notice that the type is small and difficult to read.
4. Include ALT text
It’s a good idea to include alternative texts. This is in case your photographs aren’t displayed by an email provider or the reader is blind. Add ALT texts to all photos in your email, if possible. They explain what’s going on in the image. People can still get a sense of what your email content is about even if the photos aren’t visible. This is also vital when creating material that is accessible.
5. Create a clear call to action (and buttons)
A clear call to action (CTA) is an email marketing best practice in general. It applies to responsive emails as well. You must state what you want readers to do. Whether it is to visit your online store or to continue reading the content. Using a button to display the CTA is the best option. On mobile devices, text links are little and, well, irritating and cumbersome to click. To make it easier to detect, make your button large and in a contrasting color. Aim for a button with a small size of 40 by 40 pixels. Make careful to test the length of your CTA word on a mobile device to ensure it isn’t too long (and thus takes up two lines).
6. Go over your photos again
When utilizing graphics in email newsletters, be sure they reflect the message you want. If you’re selling bags, for example, make sure the bag specifics are visible on mobile as well. You might need a few close-up shots. Make a test email to confirm that the photos are legible on your smaller displays. If not, you might want to consider reorganizing or using a different image.
7. Avoid using too many images, GIFs, or emoticons
Having a solid balance when it comes to photos, GIFs, and emojis is crucial. You can block pictures and emoticons in emails. It can be different depending on the email client you are sending to. It’s advisable to use them sparingly for responsive purposes.
Avoid emails that merely contain images (in general). You can lose your entire message if the email client or user blocks graphics. While the photos themselves will scale to fit the screen, the text you added to the images will not. This effectively negates the objective of responsive email design.
8. Make sure the widths and lengths are correct
Minimize horizontal and vertical scrolling inside the email design. Images should have a maximum width of 600 pixels on a desktop and 320 pixels on a mobile device. Keep your email as concise as possible vertically. Email programs like Gmail will cut your content to fit the device’s width and display. This is the “View whole message” indication at the bottom of your email that becomes too long on the desktop. When readers realize how long your message is on a mobile device, they are likely to lose interest.
9. Test different responsive email designs
Are you uncertain which email design is the most effective? It’s time to put it to the test! You can send two separate versions of your email to two distinct sample groups. You can use A/B testing. You can then distribute the email with the most interactions to the remainder of your list. This is useful when building a responsive email. You can figure out which layout gets the most hits. Use that information in future campaigns and automation.
10. Preview your responsive email
It’s important to preview your responsive email design as you construct it. You can fine-tune it rather than receiving a bad surprise at the end. Fine-tune it while you’re still in the editor preview draft. You can see how to looks on both desktop and mobile with MailerLite. This means you can make adjustments and then examine how it looks on different screen sizes.
Opening an email that is difficult to read on various devices is frustrating. This could lead to your target audience unsubscribing from your mailing lists. You could put your brand at the risk of losing clients. Use the above tips to keep your target audience engaged.