One of the most rewarding and successful businesses is having your own cosmetic surgery practice. In 2020, the anti-aging market was estimated to be worth a whopping $58.5 billion and growing. This overall market growth means growth for your practice as well.
In order to participate in this massive market growth, marketing needs to be one of the most important aspects of your practice. In one way or another, it is vital that each day you focus on what is in the marketing pipeline for your practice. Here are a few areas to consider:
Get Seen Online
Search Engine Optimization (SEO) might sound like something complicated and not worth your while, but actually, it is crucial. Being one of the first seen when potential customers search online is tremendously important. In fact, $46% of Google searches searches are for local information,>and practices like yours are guaranteed to be among them.
Whether you learn it yourself or leave it to the experts, having the right keywords on your website and getting links to it from other sites, will make a huge difference in making sure you’re at the top of the search results every time.
Include Concise Content
Many practitioners seem to believe marketing involves telling a potential patient absolutely everything they could ever want to know on the website. In fact, it’s important to curate the most relevant and useful information to display on your web page. It’s your job to answer any more in-depth questions when they are in your office. The website’s job is to get them to your office in the first place to ask those questions.
Create an Aesthetic Design
You are in the business of beauty, so your website should be eye-catching, but also beautiful and elegant to look at. Your practice exists to help people realize their dream of looking younger, vibrant, and beautiful, your website needs to reflect that. Style and design matter even more for practices like yours than others.
There are many available resources that can teach you the basics of website design. However, if this is not in your wheelhouse and you’re at a loss about how to achieve an attractive website design, consider hiring a graphic designer who will take all of this in hand.
For any professional practice like yours, quality needs to exude from everything, down to the even paper your marketing material is printed on. Just like your website, conventional brochures, cards, and cut sheets need to be elegant in design and in the materials used to produce them.
Again, you are known for your ability to beautify, so make sure all of your materials reflect that high-end feel. Yes, even your envelopes.
Networking is more than just mingling at a wine and cheese mixer. Remember, that social media networking has been growing exponentially over the years. In order to reach potential clients, you want to engage with social media. So, create an Instagram or Twitter account for your practice. Make sure to engage daily with information about your services, promotions, and reviews from satisfied clients. You might even consider hiring a social media expert to run your accounts for the best results!
Now is the time. Continued growth is ahead for the entire cosmetic surgery industry and your practice can and will grow with it. As more and more people look to surgery as a more permanent solution to wrinkles, circles under the eyes, and volume loss rather than temporary injections and fillers, marketing your practice and the services it offers are more important than ever.
So, get to work on beautifying your practice!