With the recent coronavirus epidemic, more people are conducting business online from the comfort of their own homes. According to 67% of professionals, working remotely can be productive. This unprecedented circumstance is causing many online businesses to shift their strategies in order to find new ways to operate and effectively communicate and engage with customers. Proper content marketing can be crucial in helping you navigate this economic and public health crisis. Here are tips on how to use content marketing to your business’s advantage while working from home.
Explore New Content Marketing Tactics
Consider what types of content you’re currently producing. A short video on social media platforms from you as a business owner may be far more interesting and engaging than another email campaign blast. Webinars may be a great way to educate and inform your customers about your products and services over blog posts. You may want to break up long-form blog posts into shorter posts on LinkedIn or Twitter or offering an attention-getting infographic. Consider exploring new content marketing tactics during this time than what you normally would do and see what develops.
Now would also be a good time to put some effort into improving the content you’ve already published. The lockdown provides ample time to audit your content and optimize it for search engines once everyone is able to bounce back. Research trending keywords, refresh your images, and improve the overall content. Look for ways that you may be able to repurpose the content now and in the future.
Get Creative With Social Media
To need to be able to effectively market all the content you’re publishing. With the vast majority of people at home due to quarantine orders, social media use is up. Both Twitter and Facebook are reporting increases of more than 20% in their platform use. Evolve your content marketing efforts to take these traffic spikes into account. Get creative in what you post on social media and how you’ll engage with your audience during the outbreak.
Stay Ahead Of The Curve
Now’s the time to start thinking about what issues your customers may have once the pandemic has passed. Brainstorm ideas on what these problems and concerns may be and how you can help. Create a list of potential topics and tactics and create a plan you can implement immediately as soon as the curve starts flattening. When demand begins to rise again, you’ll be ready and have an advantage over the competition.
Audit Your Content Marketing Strategy
According to the Content Marketing Institute, businesses that have a documented content marketing strategy have greater marketing success than those who don’t. If you don’t have a documented strategy, it’s an ideal time to set one in place. If you have a documented strategy, perform an audit to determine how you can best find and engage your targeted audience during the pandemic and after. One area you can look at that’s a common weak point for most content marketing strategies is buyer personas. Focus on identifying current and potential pain points for key segments of your target audience and creating avatars based on that information. One of the best ways to do this is to look at customer reviews. With ratings between one and five stars, you can easily identify low satisfaction and work to improve a few specific pain points.
Capitalize on Free Contenting Marketing Support Programs
Your business may already be qualified to receive financial support from the federal government for businesses during this crisis. But you may not know that there is free help for your content marketing efforts as well. For example, Facebook is offering up to $100 million in grants and ad credits to small businesses for them to promote their content on the platform. Google is unlocking some of its premium features on Hangouts Meet for those running webinars and online training sessions. Do some research online to see what free support you can receive for your content marketing efforts.
Effective content marketing while working from home can be tricky under these special circumstances. However, think about how other industries have survived during multiple crises, like the railroad industry for example. They’ve been able to survive for 200 years and are still going strong amidst this crisis. If they can do it, so can you! By utilizing these content marketing strategy tips, your business will have a strong advantage over the competition even after the outbreak has passed.