1- Before introducing your work, Who is Ishmael?
I am an entrepreneur, philanthropist, CEO, and FOUNDER of Neeks fashion, an emerging fashion brand. I have passionately followed fashion trends and brands across the world over the past decades and I am poised to leave my footprints on the world’s fashion map.
2- What sparked your interest in Fashion? and Why?
Growing up, fashion has always been my passion. It comes to me naturally. As a growing kid, I used to spice up my clothing with my own design using scissors and needles to redesign. Today I intend to use fashion and my brand to create opportunities for people who are creative in the field of fashion and to spice up the existing fashion designs. My goal is to redefine the world of fashion with unique and authentic designs.
3- And when did you first realize you wanted to pursue a career as an entrepreneur?
To make a living, I took up a job in 2011 as a Clearing and Forwarding Officer at a logistics company. After a while, I was not sure if that was what I wanted to do with my life. Besides, I was not sure how quickly that path will take me to the top. I then considered that setting up my own business would enable me to achieve greater success much faster than working for someone else. So, I ventured out to start my own business and brand.
4- When it comes to your brand “Neeks Fashion”, What is the story behind the name and What is the difference you aim to make in people’s lives?
This is a huge trade secret, and I am humbled to share it publicly for the first time. The name NEEKS is an abbreviation of my kid’s names Nathaniel, Emily, Emela, Koroma, and Shagbay “Neeks”.
My kids are bold, loving, and cheerful people. These unique and amiable attributes are what I try to depict in my fashion statements. It is my belief that through this initiative, other young people will find their identity and fulfill their dreams and aspirations.
5- Do you find that as an expert, you enjoy the challenge of the complex industry with the game rules always changing?
Life is consistent with change and change will always be with us. Humanity is constantly evolving. So, when the rules change, you change with it and make the best out of the situation. In fact, change brings with it the opportunity to expand the frontiers of human knowledge. Change is innovation, and innovation brings change. So, I am always happy and ready to embrace change every time.
6- What does the future hold for the Fashion businesses, with all this popping out the news?
The Future is always bright for those who believe and work towards it. At Neeks, we see a lot of opportunities for the future, and we are positioning our brand to be among the top 10 brands in the world in the next decade. I believe that fashion will always evolve, but the fashion industry will always thrive unless the last human being dies. With increasing globalization, the future of the fashion industry is even brighter.
7- What is the “one-word” advice you will give to our readers when it comes to succeeding in life?
Never quit! Believe in your dreams and pursue it with focus and discipline. Success requires perseverance and hard work. With dedication, every dream can be a reality. So, dreamlike “crazy”; work like a “bull” to make it come to pass. Aspire to leave a footprint.
8- You have gained a lot of experience in the last 5 years. Where do you see yourself in another 5?
A lot is happening at Neeks right now and we are positioning the brand for the future. In the next 5 years, Neeks would become a global fashion brand and among the top 10 brands in the next decade.
9- What are you most excited about at the moment?
I’m so excited that I didn’t give up on my passion for fashion. I am inspired to believe that we are on the right path to achieving our dreams at Neeks.
10- The last word or final thoughts?
A wise man once said thoughts and actions make a dream come through. So, if you dream it pursue it. The future of fashion is Neeks. Try Neeks and you’ll love Neeks.