Entrepreneurs want customers, but they don’t want just any customer; they want quality clientele. They’re looking for people who are willing to pay for the value of their offerings, not customers who want to bargain away their profits.
So how do you attract these prized customers? Attracting the right clients can be quite a complicated process if you don’t know how to do it. Fortunately, the steps towards landing these elusive clients are quite simple—it just takes diligence and awareness. Munear Ashton Kouzbari, a healthcare consultant and entrepreneur, details in this article five ways entrepreneurs can attract more top-end clients and customers.
1. Offering Quality Products Brings Quality Customers
Establishing yourself as a leader in your industry takes time and starts with whatever you’re selling. It may be a service, or it may be a product, but whatever it is, it has to be the best. That’s what potential clients are looking for, and when they find it, they’ll be sure to share it.
Word of mouth is an incredibly powerful tool, and so are rating websites like Yelp. These act as a form of networking and can be a massive help for entrepreneurs, but it can also work against you. That’s why it’s crucial to offer quality above all else.
2. Have a Targeted Audience in Mind
When trying to attract high-end clients, it can be challenging to do so with a general audience in mind.
Instead, narrow down your target audience by envisioning who your ideal customer is. With a specific demographic in mind, it is easier to develop the right products, marketing strategy, and experience.
3. Develop a Strong Marketing Campaign
Your ideal customer won’t be able to find you without marketing. Alternatively, your marketing campaign may not lead customers to you if it lacks inspiration.
The right marketing strategy can be quite effective when isolated to a specific location that harbors the ideal clientele and “speaks” to them. Each ad should not only look appealing but should also include a call to action to drive potential customers to you.
4. Create an Experience Customers Will Come For
High-end clients care about the quality of the products themselves, but also the overall experience. That’s why once you’ve determined who your ideal client is, come up with an experience for them.
It will make it feel more personal and luxurious and will gently encourage them to come back. If they enjoy it, they may recommend you to their friends of similar taste.
This tactic will help build a base of clients that will continue to revisit you.
5. The Right Price Means Everything
Lastly, the ideal clientele is looking for products that emanate worth – they aren’t looking for cheap merchandise to barely cut it just because it’s a bargain.
In fact, for those in the market for a good product, they may be scared off by anything that is too low-priced out of the fear that it may be a substandard product. They want something that will do its job well and withstand the test of time.
Show them your items are worth it by reflecting their quality with the price. After all, you worked hard to provide a choice stock for your customers, and deserve to be paid at a fair rate.
About Munear Ashton Kouzbari
Munear Ashton Kouzbari is a healthcare consultant and entrepreneur who lives in Dallas, Texas. His business focus for nearly a decade has been largely in the healthcare industry, primarily via medical sales and laboratory services. Kouzbari has worked in various structures over the years, one example being at Evolution Spine – a firm that designs, manufactures and sells medical implants, instruments, and biologic materials. As president of the firm producing items used for treatments in neurological and surgical procedures, Kouzbari brings his strategic acumen to support the business side of the company.