These days, almost every business owner on the planet has realized the importance of the internet presence for this business. Therefore, it should not be too surprising to see almost countless websites in the online world representing many different types of business and companies. In order to compete or win the tight competition in the modern market, it is very important that you can make your websites easily visible in major search engines especially Google. This would be the most visited search engine each time the internet users have a need to find or purchase something.
Spending some amount of money to hire a professional website designer to come up with a superb and functional websites might not be sufficient to attract more potential clients in the online world. You need to make your site more SEO friendly in order to enjoy the great benefits of having an internet presence. Considering that the competition of every business seems to get tightened from time to time, you need to do what it is necessary to make your site on the first page of the search engine result.
Search Engine Optimization is still a mystery to many business owners. So far, there is no such thing as the sure-fire way to guarantee an amazing result on the search engine result pages with a single quick fix. One thing for sure, the recipe of making your websites more SEO friendly needs a number of different ingredients. The following top ten tips will help you maximize on the conversion, attract leads and boost the organic results.
1- Allow the Search Engine to Crawl Your Sites
It is quite common that we forget to change the robots.txt file in our websites. This simple change can help you boost the online traffic to your site. It would be best if you check your robot.txt file as soon as possible and make sure that major search engines can visit your page. Additionally, you should keep it as an effective trick to keep some of your individual pages from the search engine coverage. You can simply add your pages or folders to the robot.txt file and Google will find a hard time to show your site on the first page.
2- Complement Your Images with Descriptive Alt Attributes
When you have equipped your images with descriptive alt attributes including the appropriate keywords, it is more likely that your image will come up with better rank in Google Images. Both the internet users and the search engine find this addition very important. It will help the partially sighted or blind users get an audio description for the image more easily. With the optimized alt attributes on the images, you might have better overall ranking on the landing page.
3- Keep the Broken Links ad Internal Redirects at Minimum
It is very important that you keep your pages free from the broken internal links. It is not recommended that you link internally to a certain page that redirects the visitors to some other page or lead them to an error page. It would be best if you can fix the link and provide it with the correct destination. If you have to lead them to an error page, make sure that it is interesting enough to keep the users on your site.
4- Minimize the Speed of the Page Load
Nobody likes to stay a little longer seeing a loading page. It is highly recommended that your page only takes less than 4 seconds to load its content. If your site develops a much longer page load speed, you might want to check on the content. Make sure that all the image and video files on your site come with smaller sizes.
5- Fill in the Blanks and Optimize the Meta Data
In addition to a consistent structure on your site, you also have to come up with an optimized title and description on each page. These two elements can be very helpful to boost the mentions of your keywords.
6- Keep Your Sites Away from Duplicate Content
Having duplicate content in your site is never a good idea when it comes to boosting your rank in the SEO. Not only the major search engines will find it hard to rank your page, it is more likely that it will not be ranked at all. Once you find duplicate content on your site, it would be best if you change them to be unique properties.
7- Implement Canonicalization Properly
The structure of URLs may come in www or no www-forms. Whichever URLs structure that you choose, you need to make sure that you apply it on every page in your site.
8- Use a Hierarchy System in Creating Your Page Tags
Any mistake in using the page tags might give you a more difficult moment when it comes to formatting in the CSS. Such a simple mistake will lead you to dilute the relevancy of the pages and having many irrelevant page tags on your site. In addition to the relevant keywords to your page, it is very important that you also complement it with a <h1> and <h2> tag. Not only that your page tags should match the keyword of the content, they have to suit the content structure as well.
9- Come Up with Regular External Backlinks Detoxification
You had a better check on all your backlinks regularly and make sure that they are following Google Webmaster Guidelines. Being removed or placed in the disavow file are the only options for those links that do not suit the guidelines. More importantly, this will keep your site away from the risk of a penalty.
10- Having More SEO and User Friendly Content
The quality of your content plays an important role here. It is advised that you only use the original, 100% unique and informational content that will attract more readers to keep coming back to your site.
If you like to enjoy more improved organic results, you are most welcome to implement those tips above. Making your website more SEO friendly certainly takes more efforts from you.